Four years after its launch during the Covid-19 pandemic, Palash brand has crossed a turnover of Rs. 40 crores, proving to be a lifeline for Jharkhand’s rural women. Introduced in 2020 under Chief Minister Hemant Soren’s initiative, the brand was aimed at making women self-reliant and giving their work a strong identity.
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Two Lakh Women Linked to Palash
Today, more than 2 lakh rural women entrepreneurs are connected with Palash, producing and selling goods through 46 Palash Marts, 24 display-cum-sale counters, and online platforms. Over 30 products including Jiraphool Rice, Pulses, Millets, Mustard Oil, Honey, Spices, Soaps, and Herbal Goods are reaching consumers across the state. Better packaging, branding, and marketing have helped these women earn directly, cutting out middlemen.
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Success Story of ‘Lakhpati Didis’
The story of Silli’s Sheela Devi stands out. Once working as a housekeeper, she joined hands with other women to start a Palash Livelihood Cafe. With training and credit support, she turned traditional Jharkhand cuisine into a profitable business. Her sales at Delhi’s annual Saras Mela now touch Rs. 6 to 7 lakh every year. Many women like her have become “Lakhpati Didis,” symbolising the transformation of Jharkhand’s rural economy.
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